Frank Hardy Photography

The Computer Age …

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I have been going through my negative and transparency files the last several weeks trying to organize them into categories and I have come across some that I thought would be interesting to see how far we have come in the last 30 years or so.  This image was taken for the ECUA annual report back in the mid 1980’s.  Even though this does not look too impressive, it took me a box of Polaroids  to get the exposure balanced for the strobes that illuminated the people and  the image on the monitor.  This was ten years before Photoshop was created, so everything had to be done “in camera”.  When they approached me about photographing this, they told me that they had entered the “computer age” and had I ever photographed one before.  I said that I had photographed all types of machinery and equipment before, so this could not be any different … what I had not considered was the image on the screen, I thought they just wanted to show the case.  As the old saying goes, ” If you can’t shoot them good, shoot a lot”, along with Polaroid film, saved the day for me.

Written by Frank Hardy

January 20, 2011 at 8:41 am

Posted in Commercial

Tagged with ,

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